Superfoods: a new type of food with modern awareness and more people added in their dieting and nutrition. Performance athletes and goal trainers used to be the only ones who consumed a type of food. But now it is becoming more common in our daily lives.  We seek to understand and implement the connection between diet and health.

With a change in attitude and a rise in the number of health-conscious consumers after COVID, a rise in disposable income that makes people more able to spend, a rise in demand from millennials, and a rise in e-commerce that makes it easier to get into the market, superfood are in higher demand in the Indian market.

Superfood Will Take On In Some Time!

Health and wellness are one of the biggest trends in the industry right now. It’s not surprising that people are always looking for food and drinks that do more than just fill their stomachs.

Just a few years ago, we didn’t have access to the millions of new health products that are now available online.

As superheroes have special abilities that most people don’t have, Superfood are food groups that heal and provide extra benefits on top of a food’s nutritional value. Basically, they are use get bioactive compounds and micronutrients into cells to improve overall health. It is a basic part of food science that could help prevent disease and keep people healthy as they age.

A superfood is a whole, unprocessed food, not an extract. It can be in powder form with added flavors, an instant mix, or as a single nutrient. This segment fits in with the global “clean label” movement, which caters to smart modern consumers who understand the link between plant-power, a clean diet, and long-term health.

The Growth Of Superfoods Is Real!

The IMARC report says that the market for superfoods will grow at a CAGR of 6% from 2021 to 2026.

So, do superfoods belong to a new group of foods? Yes, our ancestors knew how to use these foods to heal their bodies, and they did so very well before modern medicine was invented.

The list of superfoods changes every year because there has been so much research on the subject. Most of them love western foods like kale, blueberries, and avocados. India also has a lot of less well-known foods that are just as good.

Our grandmothers knew what was healthy and good for our health long before the idea of “superfoods” came along. Several traditional Indian foods have been consumed for thousands of years due to their numerous health benefits and high nutritional value.

• Amla, or Indian Gooseberry

Amla is grown in India and other neighbouring countries, and it has gained global recognition as a “superfruit.”It’s not a surprise that 100 grams of fresh amla berries have the same amount of vitamin C as 20 oranges.

Indian gooseberries are another name for amla. They grow on a tree called the same thing. The small, round berries are bright orange or yellow-green and round. Although they have a somewhat sour taste on their own, they can enhance the flavour of recipes when added.

Antioxidants, which are present in many amla berries, reduce the likelihood of developing heart disease, diabetes, or cancer. Vitamin C and Vitamin E are another great thing you can get from amla berries.

Alternative Products: NourishVitals Amla Fruit Dried Candy

• Indian Jackfruit

Jackfruit, also called “jak fruit” or “jak,” is the largest tree fruit in the world. It can be up to 3 feet long and 20 inches wide. One fruit alone can weigh up to 110 pounds. But you’re not the only one who doesn’t know about it.

Even though jackfruit was first found in the rain forests of India, farmers now grow it in many places around the world. Such as Thailand, Australia, Africa, Brazil, and the Philippines. In the U.S., jackfruit has only become well known in the last few years.

Jackfruit is a great source of vitamins and minerals. First of all, this unusual food has a lot of Vitamin A, which is known for helping keep your eyes healthy. The vitamin C in jackfruit helps your body fight off infections and protects you from damage caused by free radicals.

Alternative Product: The Jackfruit Company

• Indian Millets

If you want something better than quinoa, millets are your best choice. People are now realizing that these grains, which were once thought of as old-fashioned, are good for their health.

Using millet flour instead of refined flour is good for the digestive system and makes you feel fuller for longer. Sorghum (Jowar), Finger Millet (Ragi), and Pearl Millet (Bajra) are easy to find in grocery stores, and they have more nutrients than rice and wheat.

Millet is a good source of protein, fiber, vitamins, and minerals. Millet might be good for your health because it can protect your heart, stop diabetes from starting, help you reach and keep a healthy weight, and reduce inflammation in your gut.

Alternative Product: Millet Superfood Cookies

• Makhana, or Lotus Seeds

Makhanas, or lotus seeds, are the popped seeds of water lily plants. They are becoming more popular because they are good for your health and can help you lose weight. The small puffed balls are low in fat and high in carbs, proteins, and fiber. This is a good combination for losing weight and improving digestion.

Makhanas are a great way to get more magnesium, potassium, phosphorus, iron, and zinc into a diet that lacks these minerals. This has a lot of health benefits,

1. Keeping your heart healthy
2. Slowing down aging
3. Reducing inflammation
4. Controlling diabetes
5. Helping with infertility
6. Keeping your kidneys and spleen healthy

Alternative Product: Fabbox Makhana 

• Indian blackberry, also known as Kaala Jamun

Goji berries are from China, but Indian blackberries are eaten instead. People with diabetes can use the Indian blackberry, which can be grown in your own backyard. It helps with tiredness, throat pain, controlling blood sugar levels, and building a stronger immune system.

If you’re trying to lose weight or are on a low-carb diet, blackberries are a great way to satisfy your sweet tooth. The glycemic index (GI) is also low, coming in at 25. GI ranks how foods with carbs may affect how your blood sugar responds.

Blackberries are good for your health in many ways. They are high in fiber, full of vitamins and minerals like C, K, and manganese, and may help keep the brain healthy.

Alternative Product: Blackberry Seed Powder

Forward We March Towards Great Health!

As people continue to care more about their health and enjoy the wisdom and power of India’s traditional food, brands will try to ride the superfood wave with new products. Either way, the idea of a fortified, nutritious diet will gain traction and justify traditional eating.